Do Cover Letters Still Matter?
Yes! While some think cover letters are outdated, 83% of hiring managers say a great cover letter can get you an interview even if your resume is not perfect. It is your chance to show personality, explain gaps, and demonstrate genuine interest.
The Perfect Cover Letter Structure
Every great cover letter follows this simple structure.
Header
Your contact info + date + employer info
Greeting
Address the hiring manager by name
Opening Paragraph
Hook + position + why you are excited
Body Paragraph(s)
Your qualifications + specific examples
Closing Paragraph
Call to action + thank you
Sign-off
Professional closing + your name
How to Write Your Cover Letter: Step by Step
Add Your Header
Start with your contact information at the top, followed by the date, then the employer's details. This makes your letter look professional and easy to reference.
Example header:
Sarah Johnson
sarah.johnson@email.com | (555) 123-4567
New York, NY
December 5, 2025
Mr. David Chen
Hiring Manager, Marketing Department
ABC Company
Address the Hiring Manager
Always try to find the hiring manager's name. Check the job posting, company website, or LinkedIn. A personalized greeting makes a much better impression than "To Whom It May Concern."
✓ Good options:
- Dear Mr. Chen,
- Dear Ms. Smith,
- Dear Hiring Manager,
- Dear Marketing Team,
✗ Avoid:
- To Whom It May Concern
- Dear Sir or Madam
- Hey there!
- Hi!
Write a Compelling Opening
Your first paragraph needs to grab attention immediately. State the position you are applying for, where you found it, and give one compelling reason why you are excited about it.
Strong opening example:
"When I saw the Marketing Manager position at ABC Company, I knew I had to apply. Your innovative approach to sustainable marketing—especially the award-winning Green Campaign—aligns perfectly with my passion for eco-conscious branding. With 5 years of experience driving 40%+ growth in brand engagement, I am excited to bring my expertise to your team."
Avoid: "I am writing to apply for the position..." This is boring and wastes valuable space.
Show Why You Are the Perfect Fit
The body of your cover letter (1-2 paragraphs) should connect your experience to what they need. Use specific examples with numbers when possible.
The formula:
- Match your skills to their job requirements
- Give specific examples from past work
- Use numbers to quantify your achievements
- Show you understand their company and challenges
- Explain how you will add value to their team
Close with a Call to Action
End confidently. Express enthusiasm, thank them for their time, and clearly ask for an interview. Do not be passive—show you want the job!
Strong closing example:
"I am excited about the opportunity to bring my marketing expertise to ABC Company and help drive your next phase of growth. I would love to discuss how my experience with sustainable branding can contribute to your team. I am available for an interview at your convenience and look forward to hearing from you.
Thank you for considering my application.
Best regards,
Sarah Johnson"
Cover Letter Tips That Work
Common Cover Letter Mistakes
✗ Using a generic template for all jobs
✓ Customize each letter for the specific role
✗ Repeating your resume word-for-word
✓ Tell stories your resume cannot
✗ Writing too much (over 1 page)
✓ Keep it focused and concise
✗ Focusing only on yourself
✓ Show how you solve their problems
✗ Not researching the company
✓ Mention specific things you admire
✗ Typos and grammar errors
✓ Proofread and have someone review it
Frequently Asked Questions
How long should a cover letter be?
Keep it to one page, ideally 250-400 words. Hiring managers are busy—make every word count.
Should I include salary expectations?
Only if the job posting specifically asks for it. Otherwise, save this discussion for the interview.
Is it okay to use the same cover letter for multiple jobs?
No! Always customize your cover letter for each position. Hiring managers can spot generic letters instantly.
What if I do not know the hiring manager name?
Try searching LinkedIn or the company website. If you cannot find it, use "Dear Hiring Manager" or "Dear [Department] Team."
Should I send a cover letter even if it is optional?
Yes! A well-written cover letter can set you apart from candidates who skip it. It shows extra effort and interest.